Welcome to SoloBuilt.

Here’s why it exists.

I’ve been building businesses since 2011. A magazine. A blog. A creative agency. Most flopped. Then COVID hit and wiped out the one that finally worked.

But that’s not the story.

After COVID I rebuilt fast. Launched a personal branding agency. Got a business partner. Built a team. Scaled it to the point where I was running the whole thing from the QE2 in Dubai. Travelled extensively for two years. Had everything that looked like success from the outside.

Then I asked myself the question I’d been avoiding.

Is this actually what I want?

No.

I wanted to build alone. Travel — but actually be present when I got there. Come home and be with my family, not manage a team across time zones. Stop scaling up and start building smart.

So I walked away.

Today I run DZLRS; a one-person personal branding studio. No team. No partners. No overhead. Just me, a clear offer, and AI doing what used to take five people. I work with founders and experts who want to be known for the right reasons. And I run it entirely on my own terms.

SoloBuilt is the behind-the-scenes of how I built that and how I keep building it.

Every edition covers one real piece of the puzzle:

How I package and price my services. How I position myself so the right clients find me. How I use AI without losing my thinking. How I build products that earn while I’m offline. And how I design a life that’s actually worth living.

No theory. No fluff. Just what I do, what works, what doesn’t and what you can use today.

One thing before you go.

If you ever want me to build this with you [not a course, not a template, but hands-on] that’s what DZLRS is for. But we’ll get to that.

For now, the next edition lands soon.

See you there.

— Imran

P.S. Let’s connect on LinkedIn and tell me one thing: What’s the biggest thing stopping you from building the business you actually want? I read every reply. And it shapes what I write next.